Winners 2017

Disruptors

Gear S3 World Choir

Cheil Worldwide London

Client: Samsung

The market for smartwatches was becoming increasingly crowded, but Samsung realised that the segment's typical focus on sports and fitness gave it an opportunity to stand out from the crowd.

Objectives

To raise awareness of the Samsung Gear S3 among less sports and fitness-obsessed consumers, and drive Christmas sales.

Strategy...

2030: Smart City Life

Ketchum

Client: Philips Lighting

By 2030, lighting systems will transform the cities of the future and the lives of their citizens. People will access information and navigate spaces in once inconceivable ways and lighting systems will keep us safe, enhance quality of life, and deliver services in new ways. To showcase how its technology could change the lives of peopl...

Xbox: Forza Horizon 3 4DX

McCann Worldgroup

Client: Xbox

Advancing the cinemagoing experience from watching the movie to almost living it, 4DX is the ultimate in state of the art technology, delivering a fully immersive cinematic experience. Inside every 4DX auditorium, motion chairs and environmental effects such as wind, bubbles and scent work in perfect synchronicity with the action on...

Ksubaka for Milka “Moments of Tenderness”

Ksubaka

Client: Mondelez Milka

As Mondelez Milka launched in China it recognised that brand differentiation was a key area for success. Ksubaka was appointed to devise an experiential in-store campaign that would bring the brand to life and educate consumers on a scale never seen before.

Ksubaka designed a branded mini game experience which was remotely deployed across its me...

Netflix The Crown: ‘Corgi Cam’

RAPP

Client: Virgin Media

How do you own a premiere when it’s not your event, and the paparazzi are only interested in Hollywood stars?

You send a corgi down the red carpet.

This was how Virgin Media stole the limelight at the launch of Netflix Original, The Crown.

With so many partners at the premiere, we had to create something Red Hot to cut-th...

Nissan CARED4 Campaign

Client: Nissan

Nissan appointed Ve as its display ad agency for used car brand CARED4 in a bid to provide prospective customers with the same experience as Nissan’s new car buyers.

Objectives

To boost brand awareness of Nissan's CARED4, driving users to the website, encouraging test drives and boosting sales.

Strategy and execution

V...

Inspiring Surfers Through the Power of Programmatic

N/A

Client: Hostelworld

At Hostelworld we know that our customers are adventurous, passionate and social so we want to reflect this in our marketing. To do this we decided to talk to potential customers with a creative inspired by their passion point and showcased the Hostelworld proposition.

To advertise incredible hostels in central locations we used the power of...

Dynamic Creative Increases Conversion Rate by 105%

Merkle | Periscopix

Client: Legal & General

Legal and General have been working with Merkle | Periscopix for two years, using our Paid Search, Programmatic and Paid Social services. With the launch of a new Life Insurance product on the horizon, they called on us to help them step up their Programmatic creative for the campaign by moving to a data driven insight lead approach. As...

Costa Cortado

Zenith

Client: Costa

Cortado coffee was identified as Costa’s hero product to drive the new brand message among its customers inorder to continue building coffee credentials as well as product awareness and footfall. 
Zenith leveraged multiple layers of targeting and various creative formats and messages to achieve three mainKPIs:&n...

Through the Eye and Into the Brain - Moving from Viewability to Visual Engagement

InSkin Media

Client: InSkin media

Online display ad specialist InSkin set out to prove a hypothesis that combining rich-media ad units with strong creative in a premium online environment could deliver deeper engagement than any other for of brand advertising.

Objectives

To demonstrate the relationship between campaign effectiveness and visual engagement via viewability and e...

Monarch Airlines Cross-Device Attribution

Flashtalking

Client: Monarch Airlines

Flashtalking partnered with Tapad to mark the first case in which cookieless tracking and cross-device data were seamlessly integrated to deliver accurate and actionable cross-device multi-touch attribution.

By intergrating Flashtalking's fTrack cookieless tracking with the Tapad Device Graph, we were able to unify the customer journey a...

AdRoll's State of Marketing Attribution Research Report

Client: AdRoll

Marketing attribution used to be a much simpler proposition however, device proliferation means that it’s increasingly challenging to gauge which points in the customer journey influenced consumers to convert.


Taking this into account, AdRoll and Econsultancy carried out a research study to benchmark the state of marketing attrib...

The Wimbledon App 2016 - Create My Story

IBM Interactive Experience

Client: The Championships, Wimbledon

For a fortnight every year, sports fans turn their gaze to The Championships, Wimbledon, with most watching the on-court action on their TVs. But in 2016, 21m people chose the tournament's digital platforms.

Objectives

With 2016 set to be a busy year for sports, organisers needed to turn a potential threat to its viewe...

Nike On Demand

R/GA London

Client: Nike

Decades of athlete data showed us that the hardest thing for athletes is staying on track. So we created Nike On Demand: a human-driven 1:1 service on WhatsApp that keeps athletes engaged over time, adapts to their needs on the fly and connects them with the best of Nike: everything from 1-on-1 training with professional athletes to VIP access ...

Barclaycard presents British Summer Time Hyde Park: The Great British Music Showdown

AKQA

Client: Barclaycard

Barclaycard was celebrating their 50th anniversary. As headline sponsors of the British Summertime festival we wanted to make a musical celebration the whole UK could enjoy.

 

Partnering with Buzzfeed, we made a quiz designed to discovered everyone's favorite musical genres. This data generated a "DanceBot" that dressed...

Year With Uber

R/GA

Client: Uber

Our objective was simple. Remind people of Uber’s role in their lives as a partnership that helps improve their everyday.

Launched as a pilot in 5 cities, we connected with riders through a lighthearted and fun look at their habits and trips with Uber.

Turning potentially boring data into engaging stories with creative personalisati...

B&Q Paint Pro’s- Dynamic Colour Matching

MEC

Client: B&Q

We delivered a highly bespoke execution at an unprecedented scale, which previously would have required individual publisher partnerships to achieve the same reach.
B&Q wanted to raise awareness of its unique, superior colour matching product Valspar, while overcoming negative perceptions about less accurate products in the market....

Google Play

QDOT, Outdoor Media Group

Client: Google

Google Play Music gives its users the perfect playlist to match their mood and their moment. The only problem? No one knows about it, and it's hard to appreciate it until you experience it. So this summer we brought the experience to life with unmissable Digital Out of Home (DOOH) placements. The landmark data-driven, dynamic DOOH campa...

Rewiring Expedia's global media buying with programmatic

Infectious Media

Client: Expedia

Traditionally, international brands have needed a global media agency with local offices to buy media in each market. However, having lots of local offices causes fragmentation in a global media strategy, holding back shared learning and progression of the strategy.

Programmatic technology has allowed Expedia to centralise its digita...

Thames Pulse

MEC UK

Client: Thames21

Thames21 and agency MEC UK used AI and a new ad format to communicate the health of London's River Thames in its ‘Thames Pulse’ campaign.

Objectives

To boost awareness of the Thames' health and promote the work of and encourage support for waterways charity Thames21.

Strategy and execution

Thames21 decided to use its...

Eagle Ai

Client: ITV News

We used Artificial Intelligience to process 3 months of 1 billion social posts to predict the US election results to bring something innovative to ITV News election coverage. 

 

Diageo - Malts Bot

MullenLowe Profero

Client: DIAGEO

CHALLENGE

Make navigating Diageo's selection of single malt whiskies easy and engaging regardless of your whisky knowledge.

SOLUTION

The Whisky Matcher: a helpful, knowledgeable Chatbot that pairs you with a whisky perfect for you or your gift recipient. Like a good barman, it asks you about your preferred flavours and price pr...

How AI delivered for Yorkshire Tea

GoodStuff

Client: Yorkshire Tea

LoopMe has brought artificial intelligence to advertising, to drive metrics which really matter for effective mobile marketing. GoodStuff’s client, Yorkshire Tea were looking to promote their goal of planting one million trees in the UK and abroad within the next five years. This campaign combined cutting edge AI t...

Aviva AI

Zenith

Client: Aviva

Aviva invests millions of pounds in digital channels each year in the UK across search, display, email and affiliates. Whilst they use econometric modelling, they can only afford to do this type of analysis every six months, and often even less frequently.

From some simple analysis of Aviva's adserver log-file data, we we...

Collaborators

Twitter — See What's Happening

Stink

Client: Twitter

By taking data from Twitter and transforming it into brand ads, agency Stink set out to create a campaign that conveyed the immediacy of Twitter to relevant audiences.

Objectives

To create a campaign that would enable real-time data and stories to be turned quickly into ads and targeted at contextually-relevant media.

Strategy and exec...

Ford and Eurosport Live Ads

Mindshare

Client: Eurosport

Discovery / Eurosport International Ad Sales team (London + Paris) workd with Ford to deliver an innovative activation around Le MANS 24H to mark the big return of the Ford GT after 50 years.  Targeting fans and petrolheads, the objective was to leverage Ford’s association with Le Mans 24H fans, drive positivity towards the ...

ITV AdSync+ - A Global First Connecting Live TV & Online Sharing

the7stars

Client: RadiumOne

TV advertisers today face the major challenge of declining advertising recall and awareness rates. We decided the key to solving the second-screen conundrum was to turn this negative from a TV ad-viewing perspective into a positive that brands’ could harness.

RadiumOne approached ITV, the UK’s largest broadcaster in our quest for...

Ubisoft's For Honor captures user attention with 360° Video

Celtra, Maxus Global & RadiumOne

Client: Ubisoft

When French multinational video game publisher Ubisoft Entertainment SA sought to promote its latest 360 video game offering, For Honor, it leveraged Celtra’s creative management platform, guided by Maxus and RadiumOne, to design and execute an engaging mobile ad campaign.

Because For Honor is an immersive fighting game,...

Ebay Xmas gifting

InSkin Media

Client: Ebay

InSkin Media and Mediacom delivered a high impact online branding campaign for eBay to increase sales in the Christmas shopping period with strategic brand messaging to reaffirm eBay’s credentials as a retailer, as well as its heritage as an online auction platform. A close, strategic collaboration of InSkin’s creative solutions...

One You Health Stop

MEC UK

Client: Public Health England – One You

Everyday habits and behaviours are responsible for around 40% of all deaths in England, costing the NHS over £11 billion a year. Making better choices today can improve our health and could prevent diseases such as type 2 diabetes and heart disease.

Our challenge was that most of our mid-life audience weren’t engaging with their ...

Barclaycard presents British Summer Time Hyde Park: The Great British Music Showdown

AKQA

Client: Barclaycard

As title sponsor of ‘Barclaycard presents: British Summer Time’ since the Hyde Park music festival's inception in 2013, the credit card brand sought to reinvigorate its associations with music.

Objectives

To stay top-of-mind among young consumers applying for their first credit card, generating buzz and stand-out in a ...

UKTV Play: Smart from the start

Rocket Network

Client: UKTV Play

In summer 2016, UKTV Play was a new VoD player in an ultra-competitive market of big names and we needed to launch it. Our task was to communicate that Play offers something for everyone. So we created a contextually focused and programmatically delivered integrated campaign using Digital Out of Home (DOOH) and mobile. Harnessing the power of m...

Because Summer for Malibu

SharpEnd

Client: Malibu

Internet of Things agency, SharpEnd worked with The Absolut Company to transform 45,000 bottles of Malibu into connected mobile marketing platforms by incorporating NFC tags onto the bottle’s packaging. When a consumer tapped the sunset on the front of the bottle with their Android phone, they were taken to an exclusive microsite&...

Fleetlights: A Direct Line Initiative

Saatchi & Saatchi

Client: Direct Line

To make Direct Line into an insurance provider fit for the future, we’ve launched a series of initiatives that take the brand beyond putting problems right, to fixing problems before they happen.

 

Darkness-related road deaths are one of our biggest problems - Britain can’t light every inch of road at night, and t...

Pioneers

Proximity Button

TMW Unlimited

Client: Proximity

In December 2014, TMW Unlimited ran a business incubation programme, inviting its staff to propose a business idea. It was won by Natalie, who had an idea for a device that would help dementia sufferers.

Objectives

To develop and bring to market the Proximity Button.

Strategy and execution

Natalie’s idea was to create ...

Smart Benches

MKTG

Client: Cancer Research UK

MKTG worked with Strawberry Energy to launch the world’s first network of Smart Benches with brand partner Cancer Research UK, in time for World Cancer Day on February 4th. The solar-powered street benches enhance public spaces by providing mobile device charging ports and free Wi-Fi access, collecting a multitude of environmental dat...

Neighbourly

Client: Neighbourly

Neighbourly is an internet platform for social good. It connects local community and charity projects with companies and people that can help by giving donations of time, money or surplus food. The company has a global vision to use stories and data to increase the amount of community giving facilitated by large companies as part of their marke...

Let’s Talk FGM

White October

Client: Oxford Health NHS Foundation Trust

Female Genital Mutilation is a violation of human rights and a form of child abuse, and yet it affects 200 million women and girls worldwide. So how do you enable health professionals, teachers, social workers and police officers to have sensitive, informed conversations on this difficult issue? By collaborating closely with communi...

Thames Pulse

MEC UK

Client: Thames21

We created a new advertising format on the front of the iconic Sea Containers building on the Thames Riverfront. To increase awareness of the River’s health and the work of London waterways charity Thames21, we built an algorithm that took rich, complicated data sources from the Thames and translated them into language everyone can un...

MysteryVibe Crescendo - the world's most advanced vibrator

MysteryVibe

Client: MysteryVibe

With many couples seemingly preferring smartphone activity over sexual activity in the bedroom, British luxury vibrator brand MysteryVibe sought to get sex back on the agenda.

Objectives

To design, manufacture and sell the 'world's first body adapting 6-motor smart vibrator’, designed to stimulate men and women.

S...

Nike On Demand

R/GA London

Client: Nike

Decades of athlete data showed us that the hardest thing for athletes is staying on track. So we created Nike On Demand: a human-driven 1:1 service on WhatsApp that keeps athletes engaged over time, adapts to their needs on the fly and connects them with the best of Nike: everything from 1-on-1 training with professional athletes to VIP access ...

Scope

Client: The Virtu Group


“We live and die by what we scope and its success drives our success. If we get it wrong – or even a couple a year – it can dramatically affect the success of the agency.”  Former CEO of a major network agency in New York


This sentiment is heard over and over in the creative services industry. It reflects an...

REX: The first kid-safe programmatic solution

Client: SuperAwesome

As kids’ TV viewing rapidly declines, brands are shifting hundreds of millions of dollars into digital channels to engage the centennial audience. Simultaneously, new data privacy laws (COPPA, GDPR) have put in place strict new technology requirements for engaging with kids in a digital setting. SuperAwesome’s REX is the ver...

Airbnb: Live There

Starcom Worldwide

Client: Airbnb

As a challenger brand, Airbnb set out to disrupt the status quo as part of the ‘Live There’ campaign in 2016. The ‘Live there’ message hinges upon the contrast between the mundane of mass tourism vs. the magic of living like a local.

Therefore, the opportunity to show each side of the narrative on a single cinema ...

Bitposter - the leading automated platform for trading out of home (OOH) media

Client: Bitposter

Since launching their general marketplace proposition in Q4 2016 Bitposter has quickly become the leading automated platform for trading out of home (OOH) media.

Built to provide efficiencies and transparency in how OOH media is bought and sold today, Bitposter offers an easy to use cloud based environment where media owners can list both pr...

BREAKING THE PATTERN WITH ADIDAS GLITCH

POSSIBLE / IRIS

Client: adidas

Adidas decided to adopt the disruptive attitude of a start-up when it came to launching its Glitch football boot via an invite-only mobile sales channel.

Objectives

The primary objective was to maximise customer engagement and loyalty among consumers, with sales and profit from Glitch a secondary aim.

Strategy and execution

Glitch r...

The Castrol Connected Car

Code Worldwide

Client: Castrol

How do you make the Castrol brand relevant to vehicle owners? By creating a service design solution that uses real-time telemetry data to predict the appropriate timing for regular service appointments as well as identifying adhoc maintenance issues. The connected car solution combines mobile and Internet of Things technologies to position Castrol ...

John Lewis Interactive Christmas VR Experience 'Buster's Garden'

adam&eveDDB

Client: John Lewis

‘Buster’s Garden’ - a groundbreaking VR experience produced by MPC Creative in collaboration with adam&eveDDB - positioned users on the same trampoline as in the ‘Buster the Boxer’ film, interacting with its charming cast of characters. Launched exclusively in John Lewis’ Oxford Street flagship ...

Diageo - MaltsBot

MullenLowe Profero

Client: DIAGEO

CHALLENGE

Make navigating Diageo's selection of single malt whiskies easy and engaging regardless of your whisky knowledge.

SOLUTION

The Whisky Matcher: a helpful, knowledgeable Chatbot that pairs you with a whisky perfect for you or your gift recipient. Like a good barman, it asks you about your preferred flavours and price pr...

Enel Digital Transformation

Huge

Client: Enel

In 2016, global energy company Enel embarked on a digital transformation to connect, inform and inspire its 65 million customers worldwide. Partnering with global brand experience agency Huge, 2016 saw the launch of 13 new websites for the brand including a new corporate site, Enel.com. Today, Enel has a consistent and rewarding...

TEGA (Technology Enabled Girl Ambassadors) - Girl Effect

In partnership with 2CV and Maido

Client: Girl Effect

There are 200m adolescent girls living in poverty. While accurate data and insight are key to understanding the barriers they face, conventional research approaches are ineffective and/or dangerous in reaching impoverished communities in areas such as Boko Haram-plagued North Nigeria.

Objectives

Use mobile technology to glean authentic re...

Nike On Demand

R/GA London

Client: Nike

Decades of athlete data showed us that the hardest thing for athletes is staying on track. So we created Nike On Demand: a human-driven 1:1 service on WhatsApp that keeps athletes engaged over time, adapts to their needs on the fly and connects them with the best of Nike: everything from 1-on-1 training with professional athletes to VIP access ...

Employee empowerment and data visualisation

Mercurytide & Faithful+Gould

Client: Faithful+Gould

The Performance Dashboard provides tangible proof to staff, that individual contributions positively impact the business by showcasing expertise to the entire company and potential clients.

The Dashboard empowers employees to create and manage their professional identities on the corporate website, enabling them to upload their expert th...

Nike On Demand

R/GA London

Client: Nike

Nike launched sports tracking brand Nike+ in 2006, but many consumers were not engaging with the brand. Nike On Demand was created to motivate consumers.

Objectives

To get consumers to sign up to Nike On Demand and engage with the brand one on one.

Strategy and execution

Decades' worth of consumer data told Nike that the biggest...

FX Star

CHI&Partners

Client: TalkTalk

TalkTalk’s sponsorship of the 2016 X Factor was their most successful ever. Against a difficult backdrop for the brand, it directly produced a 29% uplift in positive opinion amongst viewers, helping to change the conversation about TalkTalk.

Delivered through an integrated cross channel campaign, at the heart of which was an ap...

BREAKING THE PATTERN WITH ADIDAS GLITCH

POSSIBLE / IRIS

Client: adidas

To launch GLITCH, a revolutionary interchangeable Football boot, we broke with tradition and ripped up the rulebook.

We said no to shops (even online) & built an app to sell the product. We made it mobile first & invite only.

No ads. No media spend. No big player.

We said yes to exclusivity & community. Yes to co-creati...

Barclaycard presents British Summer Time Hyde Park: The Great British Music Showdown

AKQA

Client: Barclaycard

Barclaycard was celebrating their 50th anniversary. As headline sponsors of the British Summertime festival we wanted to make a musical celebration the whole UK could enjoy.

 

Partnering with Buzzfeed, we made a quiz designed to discovered everyone's favorite musical genres. This data generated a "DanceBot" that dressed...

The Tour de Tech

MKTG

Client: Braintree

In a unique urban partnership, MKTG alongside Havas, Braintree (a PayPal Service), Crispin Porter & Bogusky, and Buzzbike, a cycling start-up, launched The Braintree Tour-de-Tech.

Tour-de-Tech is a Braintree sponsorship which gives app-connected bikes to 50 employees from some the fastest growing, high potential e...

HSBC NOW SHARE

Client: HSBC

The banking scandals in the finance sector over the past decade eroded trust and employee pride in HSBC and confidence in its future.
 
In order to avoid a possible recruitment and attrition crisis, HSBC needed to focus on values and remind employees what the 150-year-old organisation stood for. 
 
HSBC’s Employee Insig...

​Our partner Seenit created a crowdsourced video ​from the night, which includes highlights and interviews with some of the winners

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