Victoria Buchanan

Executive Creative Director, Tribal Worldwide London


“As a Creative Tech Awards judge, I will be looking out for those who know how to seamlessly blend tech and creativity to create outstanding work. I can’t wait to see the smart thinking, incredible craft and exciting talent that I know is out there.”

Victoria Buchanan, Executive Creative Director at Tribal Worldwide London, started her career in digital advertising more than two decades ago. A pioneer in pure digital, she is obsessed with interactive behaviour and passionate about creating work that allows people to experience brands in a more immersive way. Victoria is one of the few female Executive Creative Directors in the industry, and is passionate about nurturing talent. In 2015 she was a mentor at the 3% conference and regularly mentors for SheSays. She champions diversity to help develop more female Creative Directors and leaders. Victoria recently won IPA’s Women of Tomorrow Awards aged 42, showing you can be a visionary at any age.

After finishing her Electronics Arts Master at Middlesex, Victoria freelanced in advertising, software dev, interactive TV and the interactive art world before she settled with DDB and the pure digital group at Tribal 19 years ago.
She is a multi-award-winning Creative Director, producing creative digital work for a wide range of clients such as Volkswagen, O2, Guinness, Fitness First, Harvey Nichols, Hasbro, Philips, Oxfam, Guardian, Unilever and Budweiser.

Website Menu