Tracey Shirtcliff

CEO & Founder, The Virtu Group


‘I’m ecstatic to judge the Campaign Creative Tech awards. Amazing things are happening in our industry constantly – and the thrill of a Campaign Creative Tech Award will bring those ideas to the Fore. Exciting!'

Tracey is an entrepreneur and Technology driver. She has a first class master’s degree in Marketing, and is passionate about what technology can do businesses and customers alike. Tracey cut her teeth in technology, enabling Forte Hotels with their first generation web presence, as the head of Electronic marketing. She went on to start and run an Agency working in content, in the 90’s well before the mantra of ‘content is king’ was coined. She delivered content and digital strategies for the likes of, BskyB, and BT. She has launched two tech offerings for Royal Bank of Scotland, a B2B electronic Digital identity product, TrustAssured, and FastPay for NatWest. FastPay, was an online and mobile payment platform. Tracey founded, built and sold a software business that provided award winning software to the creative industry, to better improve process and delivery for Agencies and Clients. Traffic LIVE had offices in London, Sydney and New York, and were the chosen workflow provider for WPP, Aegis and IPG. She now invests in cleaver tech business ideas and has a new software platform that benchmarks Scopes of work for Agencies. The Secret to her success, in her own words, is to ‘surprise and delight the customer with clever technology that adds real value to them’.

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