Ed Freed

Chief Operating Officer, Code Worldwide


“As technology continues to transform all of our daily lives, we are responsible for guiding our clients to harness it and transform their businesses. I'm keen to see how the work entered into the Campaign Creative Tech Awards demonstrates the positive impact of translating ideas and innovation into reality.”

Ed has worked at Code Worldwide for ten years, where clients include Domino’s, General Motors, Jaguar Land Rover, Mercedes Benz, Nissan, OMD, and Telstra. He has unparalleled experience in gamification, building the world’s largest gamified business platform, Source, for PHD which equipped the organisation to land more than $1 billion client engagements in 2016.

Prior to Code Worldwide, Ed spent six years working across HAVAS companies Zinc, Ai, and Twenty Six London, in technical director and chief operating officer roles. Client experience included Avis, Expedia, Microsoft, Samsung, Sky, Virgin Atlantic Airways, and Vodafone.

Outside of his day job Ed was one of the founders of Aparito - a wearable technology for remote patient monitoring outside of the hospital environment.

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