Carlo Cavallone

Executive Creative Director, Partner at 72andSunny


"Back in the days when I was trying to write adventure games on my first computer, I already thought that there was a strong connection between storytelling and technology. But I wasn't expecting where we got today, and technology SO MUCH MORE powerful than a Commodore 64."

Born and raised professionally in Milan, Italy, he moved to Amsterdam in 2001 to join Wieden+Kennedy – where he worked for about nine years – as a writer on Nike, Coca Cola, Heineken and EA Games. He joined 72andSunny in LA in 2014 as a CD and, in September 2011, he moved back to the Netherlands as a ECD to oversee all the creative and culture at 72andSunny NL, and make work on brands such as Benetton, Samsung, Google, and adidas.

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