Anna Rafferty

Director of Digital Marketing, BBC Worldwide


"I can't detangle creative from technology, I never have been able to and yet it's not often that this creative relationship is properly recognised - I'm excited to be part of remedying that!"

Anna Rafferty is the Director of Digital Marketing at BBC Worldwide, in which she sets the overarching digital plans for major marketing launches and well as world-renowned brand franchises like Top Gear and Doctor Who. She is tasked with developing the BBC’s direct-to-consumer offerings, editorially leading BBC Worldwide Digital Studios and driving the corporation’s reputation in the marketplace for digital innovation.

She joined BBC Worldwide from Pottermore, J.K. Rowling’s digital publishing, e-commerce, entertainment and news company, where she was Director of Product, Content and Creative. Prior to Pottermore – Rafferty spent 11 years at Penguin Books where she was MD for its Digital Division.

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