REX: The first kid-safe programmatic solution

As kids’ TV viewing rapidly declines, brands are shifting hundreds of millions of dollars into digital channels to engage the centennial audience. Simultaneously, new data privacy laws (COPPA, GDPR) have put in place strict new technology requirements for engaging with kids in a digital setting. SuperAwesome’s REX is the very first kid-safe programmatic ad platform, which automatically removes all non-compliant tracking elements from ad units and also certifies the content to ensure appropriate for an under-13 audience. REX is part of SuperAwesome’s suite of kidtech, used by hundreds of brands and content owners to power the kids digital media ecosystem.

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