One You Health Stop

MEC UK / Public Health England – One You

 

Everyday habits and behaviours are responsible for around 40% of all deaths in England, costing the NHS over £11 billion a year. Making better choices today can improve our health and could prevent diseases such as type 2 diabetes and heart disease.

Our challenge was that most of our mid-life audience weren’t engaging with their own health because of busy lives. Our surprising solution was to deliver relevant health messages to the right people by bringing TV medic Dr. Hilary Jones to the high street and turning ordinary bus stops into world first digital health stops using smart, innovative technology. 

 

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