John Lewis Interactive Christmas VR Experience 'Buster's Garden'

adam&eveDDB / John Lewis

 

‘Buster’s Garden’ - a groundbreaking VR experience produced by MPC Creative in collaboration with adam&eveDDB - positioned users on the same trampoline as in the ‘Buster the Boxer’ film, interacting with its charming cast of characters. Launched exclusively in John Lewis’ Oxford Street flagship store it is the first commercial interactive VR experience that allows people to control VR interactivity with their own hands, rather than physical controllers. The experience took 3,000 hours of specialist VFX artistry to develop and allows people to step into the a magical version of the Christmas TVC and play with its jumping creature characters.

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