Fleetlights: A Direct Line Initiative

Saatchi & Saatchi / Direct Line

 

To make Direct Line into an insurance provider fit for the future, we’ve launched a series of initiatives that take the brand beyond putting problems right, to fixing problems before they happen.

 

Darkness-related road deaths are one of our biggest problems - Britain can’t light every inch of road at night, and that’s part of the reason why road deaths go up 42% during darker months.

 

But we don’t need to light places. We can light people.

 

Enter, Fleetlights - a mobile lighting service, made up of a swarm of interconnected drones that can be summoned via a smartphone app.

 

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