Employee empowerment and data visualisation

Mercurytide & Faithful+Gould / Faithful+Gould

 

The Performance Dashboard provides tangible proof to staff, that individual contributions positively impact the business by showcasing expertise to the entire company and potential clients.

The Dashboard empowers employees to create and manage their professional identities on the corporate website, enabling them to upload their expert thoughts and opinions as content – creating a pool of authors that fuels a self-sustaining content marketing strategy.

Employee-adoption rate is over 90% and has ultimately increased website traffic by 26% from organic searches, increased content views by 50% and increased high-profile leads from companies such as Apple, Walmart, BP and Amazon by 129%.

 

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