Dynamic Creative Increases Conversion Rate by 105%

Merkle | Periscopix / Legal & General

 

Legal and General have been working with Merkle | Periscopix for two years, using our Paid Search, Programmatic and Paid Social services. With the launch of a new Life Insurance product on the horizon, they called on us to help them step up their Programmatic creative for the campaign by moving to a data driven insight lead approach. As a data lead agency, we were more than up for the challenge of creating an end to end creative solution – the proof is in our fantastic results!

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