2030: Smart City Life

Ketchum / Philips Lighting

 

By 2030, lighting systems will transform the cities of the future and the lives of their citizens. People will access information and navigate spaces in once inconceivable ways and lighting systems will keep us safe, enhance quality of life, and deliver services in new ways. To showcase how its technology could change the lives of people in the future and to become a recognised player in the smart cities conversation, Philips Lighting developed a VR-led campaign to enable people to experience life as a citizen of 2030.

 

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